Weekend Glance: How to Avoid Product Leaks which Affect Nokia
Many of us have become delighted to hear the news of the upcoming availability of Nokia N96, Nokia N78, Nokia N82, Nokia E71, Nokia E66, and so on. In most instances we are already aware of handset specs before they reach the market. Some even manage to find pictures of these so-called prototypes and make their buying decisions based on how the new product would compete against existing ones. So far so good, isn’t it?
As Nokia views it, the situation is so dire that Charlie – a senior Nokia employee – has decided to talk about it in the public. “There is no doubt, now that the product has been launched officially, that the Nokia E71 takes the crown as the most leaked product I have ever known at Nokia,” says Charlie. Product leaks aren’t extraordinarily new; however, they don’t hit other companies – like Apple and LG – the way they put a damper on Nokia’s product announcements. As Charlie puts it, product leaks can stem from dumb moves on the part of the company, broken non-disclosure agreements, maybe some thievery, and possibly someone with best wishes who wants to make people gravitate toward Nokia.
The downsides are obvious: generation of misperceptions or frustration as a result of seeing a non-finished product, missed marketing and partnership opportunities and angry bloggers who feel disappointed. Nokia wants to balance openness and privacy without desensitizing its fans. Do you think it’s possible? If so, read the article and post your comments there.
Related Info: Nokia N96 Cell Phone Specs Product Leak